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product management--Addresses, essays, lectures
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Corporate strategy and product innovation
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New York: Free Press, 1981.
Subject:
New products -- Addresses, essays, lectures
;
Product management -- Addresses, essays, lectures
.
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Product management ; selected readings (1960-69) ed. for the American Marketing Asso
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by
Phelps, Dudley Maynard, 1897- ed.
; Homewood, Ill.: R. D. Irwin, 1970.
Subject:
I. American Marketing Asso
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II. Title
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product management--Addresses, essays, lectures
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