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Your search for [subject]Service industries -- marketing returned 37 records. |
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Consumer marketing : a resource-based approach for the hospitality and tourism industries.
by Teare, Richard.; London: Cassell, 1996.
Subject: Service industries -- Management -- Study and teaching; Service industries -- Marketing; Hospitality industry -- Marketing; Tourism -- Marketing.
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Services marketing : people, technology, strategy.
by Lovelock, Christopher H.; Jurong, Singapore: Pearson Education South Asia, 2008.
Subject: Marketing -- Management; Professions -- Marketing; Service industries -- Marketing; Customer services -- Marketing.
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World-class service.
by Shames, Germaine W.; Yarmouth, Maine: Intercultural Press, 1989.
Subject: Service industries -- Marketing; Hospitality industry; Service industries -- Personnel management.
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Marketing planning for services.
by McDonald, Malcolm; Oxford: Butterworth-Heinemann, 1996.
Subject: Service industries -- Marketing; Service industries -- Planning.
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Services marketing and management.
by Gilmore, Audrey.; London: Sage Pub., 2003.
Subject: Service industries -- Marketing; Service industries -- Management.
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Market orientation in the hotel and catering industry.
Leighton Buzzard: Surrey University Press, 1975.
Subject: Service industries -- Marketing; Food service; Hotels, taverns, etc; Hospitality industry.
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Services marketing.
by Zeithaml, Valarie A.; New York: McGraw-Hill, 1996.
Subject: Service industries -- Marketing; Customer services; Marketing.
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Services marketing : integrating customer focus across the firm.
by Zeithaml, Valarie A.; Boston: Irwin/McGraw-Hill, 2000.
Subject: Customer services; Marketing; Service industries -- Marketing.
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Services marketing in Asia : managing people, technology and strategy.
by Lovelock, Christopher H.; Singapore: Prentice-Hall, 2002.
Subject: Professions -- marketing; Service industries -- marketing.
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Services marketing : people, technology, strategy.
by Lovelock, Christopher H.; Upper Saddle River, N.J.: Prentice-Hall International, 2001.
Subject: Professions -- Marketing; Service industries -- Marketing.
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