Search Results       Your search for [subject]Scholarly periodicals -- Marketing -- Handbooks, manuals, etc returned 1 record.           Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals. by Bodian, Nat G., 1921-; Philadelphia, Pa.: ISI Press, 1984. Subject: Scholarly publishing -- Handbooks, manuals, etc; Books -- Marketing -- Handbooks, manuals, etc; Advertising copy -- Handbooks, manuals, etc; Scholarly periodicals -- Marketing -- Handbooks, manuals, etc; Periodicals -- Marketing -- Handbooks, manuals, etc.          Add to Book Cart Relevance: 36.55%