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  Search result  Your search for [subject]Sales promotion -- Handbooks, manuals, etc returned 1 record.  
     
  Book The ad game : playing to win.

by Cox, G. Robert.; Englewood Cliffs, N.J.: Prentice Hall, 1990.

Subject: Advertising -- Handbooks, manuals, etc; Sales promotion -- Handbooks, manuals, etc.

 
     
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