Search Results       Your search for [subject]Readership SURVEYS--Methodology returned 1 record.           Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view. by Schyberger, Bo W:son, 1927-; Lund, Cleerup: 1965. Subject: Advertising research; I. Title; Readership SURVEYS--Methodology.          Add to Book Cart Relevance: 22.40%