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Product management -- Data processing
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BRANDMAPS : the competitive marketing strategy game
.
by
Chapman, Randall G.
; Englewood Cliffs, N.J.: Prentice Hall, 1988.
Subject:
00BRANDMAPS
;
BRANDMAPS (Computer program)
;
Marketing -- Computer simulation
;
Marketing -- Data processing
;
Product management -- Computer simulation
;
Product management -- Data processing
.
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Relevance: 21.39%
Selecting the right products and services
.
by
Parmerlee, David.
; Lincolnwood, Ill.: NTC Business Books, 1993.
Subject:
Marketing -- Management -- Data processing
;
Product management -- Data processing
.
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Relevance: 20.94%
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