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  Search result  Your search for [subject]Mass media and business returned 14 records.  
 
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  Book No comment! : an executive's essential guide to the news media.

by Blohowiak, Donald W.; New York: Praeger, 1987.

Subject: Mass media and business; Mass media and business -- United States.

 
     
Relevance: 19.86%
 
     
  Book The media handbook : a complete guide to advertising media selection, planning, research, and buying.

by Katz, Helen E.; Mahwah, N.J.: Lawrence Erlbaum Associates, 2007.

Subject: Advertising media planning; Mass media and business; Marketing channels.

 
     
Relevance: 18.99%
 
     
  Book The media handbook.

by Katz, Helen E.; Lincolnwood, Ill.: NTC Business Books, 1995.

Subject: Advertising media planning; Mass media and business; Marketing channels.

 
     
Relevance: 18.99%
 
     
  Book Advertising and new media.

by Spurgeon, Christina; London: Routledge, 2008.

Subject: Internet advertising; Advertising; Advertising -- Social aspects; Mass media; Mass media and business.

 
     
Relevance: 18.65%
 
     
  Book Media relations.

San Francisco, Calif.: International Association of Business Communicators, 1993.

Subject: Public relations; Business communication; Mass media and business.

 
     
Relevance: 18.04%
 
     
  Book Business and the media.

Santa Monica, Calif.: Goodyear Pub., 1979.

Subject: Mass media and business -- Congresses.

 
     
Relevance: 17.33%
 
     
  Book PR 2.0 : new media, new tools, new audiences.

by Breakenridge, Deirdre; Upper Saddle River, N.J.: Pearson Education, 2008.

Subject: Public relations; Mass media and business.

 
     
Relevance: 17.15%
 
     
  Book Media training 101 : a guide to meeting the press _ Media training one hundred one.

by Stewart, Sally (Sally A.); Hoboken, N.J.: Wiley, 2004.

Subject: Public relations; Mass media and business.

 
     
Relevance: 17.15%
 
     
  Book Practical media relations.

by Ridgway, Judith, 1939-; Brookfield, Vt.: Gower, 1996.

Subject: Mass media and business; Public relations.

 
     
Relevance: 17.15%
 
     
  Book Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact.

by Yale, David R.; Lincolnwood, Ill.: NTC Business Books, 1995.

Subject: Industrial publicity; Mass media and business; Public relations.

 
     
Relevance: 16.79%
 
     
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