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Marketing -- Dict
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Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
.
by
Jefkins, Frank William
; [Aylesbury]: Intertext, 1973.
Subject:
Advertising -- Dict
;
Communication -- Dict
;
Marketing -- Dict
.
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MACMILLAN DICTIONARY OF MARKETING and ADVERTISING / edited by Michael J. Baker
.
New York: Nichols Pub, 1984.
Subject:
Advertising--Dict
;
I. Baker, Michael J
;
Marketing--Dict
.
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