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Marketing -- Decision-making -- Data processing
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Principles of marketing engineering
.
by
Lilien, Gary L.
; [Victoria, B.C.]: Trafford Pub., 2007.
Subject:
Marketing -- Data processisng
;
Marketing -- Decision making -- Mathematical models
;
Marketing -- Decision making -- Data processing
.
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Relevance: 30.61%
Marketing engineering : computer-assisted marketing analysis and planning
.
by
Lilien, Gary L.
; Reading, Mass.: Addison-Wesley, 1998.
Subject:
Marketing -- Data processing
;
Marketing -- Decision-making -- Data processing
;
Marketing -- Decision-making -- Mathematical methods
.
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Relevance: 29.96%
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