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Marketing -- Decision making -- Mathematical models
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Principles of marketing engineering
.
by
Lilien, Gary L.
; [Victoria, B.C.]: Trafford Pub., 2007.
Subject:
Marketing -- Data processisng
;
Marketing -- Decision making -- Mathematical models
;
Marketing -- Decision making -- Data processing
.
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Relevance: 28.15%
On the interaction between marketing action variables : a systems approach
.
by
Mattsson, Lars-Gunnar
; Brussels: European Institute for Advanced Studies in Management, 1972.
Subject:
Marketing -- Decision-making -- Mathematical models
.
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Relevance: 26.80%
Marketing decision making : a model-building approach
.
by
Lilien, Gary L.
; New York: Harper & Row, 1983.
Subject:
Marketing -- Decision-making -- Mathematical models
.
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Relevance: 26.80%
Market-share analysis : evaluating competitive marketing effectiveness
.
by
Cooper, Lee G., 1944-
; Boston: Kluwer Academic Publishers, 1988.
Subject:
Marketing -- Decision making -- Mathematical models
.
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Relevance: 26.80%
Introduction to marketing models with LOTUS 1-2-3 / Scott M. Smith, William R. Swineyard
.
by
Smith, Scott, M.
; Homewood, Ill: Irwin, 1988.
Subject:
I. Title
;
LOTUS 1-2-3 (COMPUTER PROGRAM)
;
Marketing--Decision making--mathematical models
;
WITH DISKETTE
.
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Relevance: 25.16%
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