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Market segmentation -- United States
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Divide and conquer : target your customers through market segmentation
.
by
Webber, Harry, 1944-
; New York: Wiley, 1998.
Subject:
Market segmentation -- United States
.
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Relevance: 22.76%
When does funding research by smaller firms bear fruitn : evidence from the SBIR program
.
by
Gans, Joshua S.
; Cambridge: National Bureau of Economic Research, 2000.
Subject:
Research, Industrial -- United States -- Finance
;
Technological innovationsExEconomic aspects -- United States
;
Small business -- United States -- Finance
;
Small business -- Government policy -- United States
;
Venture capital -- United States
;
Market segmentation -- United States
;
United States
;
Federal aid to research -- United States
.
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Relevance: 22.45%
Was there a pepsi generation before pepsi discovered itn : youth-based segmentation in marketing
.
by
Hollander, Stanley C.
; Lincolnwood, Ill.: NTC Business Books, 1992.
Subject:
Market segmentation -- United States -- History
;
Advertising -- United States -- History
;
Marketing -- United States -- History
;
Youth as consumers -- United States -- History
.
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Relevance: 20.79%
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