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  Search result  Your search for [subject]Market segmentation returned 29 records.  
 
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  Book Market segmentation : conceptual and methodological foundations.

by Wedel, Michael; Boston: Kluwer Academic Publishers, 2000.

Subject: Market segmentation; Market segmentation -- Statistical methods.

 
     
Relevance: 20.80%
 
     
  Book Strategic market segementation : how to market to the rich, the middle class and the "masa".

by Roberto,Nid.; [S.l.]: Life cycle Press, 2002.

Subject: Market segmentation; Marketing.

 
     
Relevance: 16.73%
 
     
  Book Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior.

by Weinstein, Art; Chicago, Ill.: Probus Pub. Co., 1994.

Subject: Market segmentation; Psychographics.

 
     
Relevance: 16.73%
 
     
  Book Plotting marketing strategy : a new orrientation.

New York: Simon and Schuster, 1967.

Subject: Marketing stategy; Marketing Vission; Market segmentation; Market strateging.

 
     
Relevance: 16.68%
 
     
  Book Blue ocean strategy : how to create uncotested market space and make the competition irrelevant.

by Kim, W Chan; Boston: Harvard Business School Press, 2005.

Subject: New products; Market segmentation.

 
     
Relevance: 16.54%
 
     
  Book Analysis of equity investments : valuation.

Charlottsville, Va.: Association for Investment Management and Research, 2002.

Subject: Investment analysis; Market segmentation.

 
     
Relevance: 16.54%
 
     
  Book Style investing : unique insight into equity management.

by Bernstein, Richard, 1958-; New York: Wiley, 1995.

Subject: Investment analysis; Market segmentation.

 
     
Relevance: 16.54%
 
     
  Book Divide and conquer : target your customers through market segmentation.

by Webber, Harry, 1944-; New York: Wiley, 1998.

Subject: Market segmentation -- United States.

 
     
Relevance: 16.54%
 
     
  Book Developing effective communications strategy : a benefit segmentation approach.

by Haley, Russell I.; New York: Wiley, 1985.

Subject: Communication in marketing; Market segmentation.

 
     
Relevance: 16.36%
 
     
  Book Market segmentation : a step-by-step approach to creating profitable market segments.

by McDonald, Malcolm.; London: Macmillan Press, 1995.

Subject: Market segmentation -- Management; New business enterprises.

 
     
Relevance: 16.19%
 
     
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