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Food -- Marketing -- Case studies
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Leadership in action : tough-minded strategies from the global giant
.
by
Maucher, Helmut.
; New York: McGraw-Hill, 1994.
Subject:
Nestle Company -- Management
;
Food industry and trade -- Switzerland -- Management -- Case studies
;
Food -- Marketing -- Case studies
;
International business enterprises -- Switzerland -- Management -- Case studies
;
Strategic planning -- Switzerland -- Case studies
.
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World food marketing systems
.
London: Butterworths, 1986.
Subject:
Farm produce -- Marketing -- Case studies
;
Food industry and trade
;
Food -- Marketing -- Case studies
;
Produce trade
.
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