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Direct marketing -- Data processing
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The New direct marketing : how to implement a profit-driven database marketing strategy
.
Burr Ridge, Ill: Irwin Professional Pub., 1995.
Subject:
Direct marketing -- Data processing
;
Database management
;
Database marketing
;
Direct marketing -- Statistical methods
.
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Relevance: 24.50%
Desktop direct marketing : how to use up-to-the-minute technologies to find and reach new customers
.
by
Baker, Sunny.
; New York: McGraw-Hill, 1995.
Subject:
Direct marketing -- Data processing
;
Database marketing
.
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Relevance: 22.82%
All consumers are not created equal : the differential marketing strategy for brand loyalty and profits!
.
by
Hallberg, Garth
; New York: Wiley, 1995.
Subject:
Database marketing
;
Direct marketing -- Data processing
.
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Relevance: 22.82%
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