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Consumers -- United States -- History
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Descending
Ascending
Channels of desire : mass images and the shaping of American consciousness
.
by
Ewen, Stuart
; Minneapolis: University of Minnesota Press, 1992.
Subject:
Advertising -- Social aspects -- United States -- History
;
Consumers -- United States -- History
;
Fashion -- History
;
National characteristics, American -- History
;
Popular culture -- United States
.
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Relevance: 19.73%
Was there a pepsi generation before pepsi discovered itn : youth-based segmentation in marketing
.
by
Hollander, Stanley C.
; Lincolnwood, Ill.: NTC Business Books, 1992.
Subject:
Market segmentation -- United States -- History
;
Advertising -- United States -- History
;
Marketing -- United States -- History
;
Youth as consumers -- United States -- History
.
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Relevance: 19.51%
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