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Consumer behavior -- Cross cultural studies
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5
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Advances in economic psychology
.
Chichester: John Wiley, 1997.
Subject:
Economics -- Psychological aspects -- Cross-cultural studies
;
Consumer behavior -- Cross-cultural studies
;
Decision making -- Cross-cultural studies
.
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Relevance: 34.92%
Global marketing and advertising : understanding cultural paradoxes
.
by
Mooij, Marieke K. de, 1943-
; Thousand Oaks, Calif.: Sage, 2005.
Subject:
Target marketing -- Cross-cultural studies
;
Advertising -- Cross-cultural studies
;
Consumer behavior -- Cross-cultural studies
.
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Relevance: 33.58%
Consumer behavior and culture : consequences for global marketing and advertising
.
by
Mooij, Marieke K. de, 1943-
; Thousand Oaks, Calif.: Sage, 2004.
Subject:
Consumer behavior -- Cross-cultural studies
;
Consumers -- Psychology
;
Marketing
.
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Relevance: 28.79%
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
.
by
Bamossy, Garry J.
; Thousand Oaks, Ca: Sage, 1995.
Subject:
Communication in marketing -- Social aspects
;
Consumer behavior. -- Cross-cultural studies
;
Ethnicity. -- Cross-cultural studies
;
Intercultural communication
;
Marketing. -- Social aspects
.
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Relevance: 27.70%
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
.
Thousand Oaks, Calif.: SAGE Publications, 1995.
Subject:
Marketing -- Social aspects
;
Communication in marketing -- Social aspects
;
Consumer behavior -- Cross cultural studies
;
Ethnicity -- Cross cultural studies
;
Intercultural communication
.
Add to Book Cart
Relevance: 27.70%
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