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  Search result  Your search for [subject]Advertising media planning -- United States returned 6 records.  
 
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  Book Effective frequency : the relationship between frequency and advertising effectiveness.

by Naples, Michael J.; New York: Association of National Advertisers, 1979.

Subject: Advertising media planning -- United States; Advertising -- Effective frequency -- United States; Advertising -- Research -- United States.

  
     
Relevance: 24.90%
 
     
  Book Planning, implementing, and evaluating targeted communication programs : a manual for business communicators.

by Selnow, Gary W.; New York: Quorum Books, 1987.

Subject: Communication in management -- United States; Advertising media planning -- United States; Mass media -- United States -- Audiences.

  
     
Relevance: 24.60%
 
     
  Book Advertising media sourcebook.

by Turk, Peter B.; Lincolnwood, Ill.: NTC Business Books, 1997.

Subject: Advertising media planning -- United States.

  
     
Relevance: 22.71%
 
     
  Book Advertising media sourcebook.

by Barban, Arnold M.; Lincolnwood, Ill.: NTC Business Books, 1989.

Subject: Advertising media planning -- United States.

  
     
Relevance: 22.71%
 
     
  Book Media planning : a practical guide.

by Surmanek, Jim.; Lincolnwood, Ill.: NTC Business Books, 1995.

Subject: Advertising media planning -- United States.

  
     
Relevance: 22.71%
 
     
  Electronic Resource Mediaweek (N.Y.N.Y.) _ Mediaweek (New York, N.Y.) _ Mediaweek.

Brewster, N.Y.: A/S/M Communications, 1991.

Subject: Advertising media planning -- United States -- Periodicals; Television advertising -- United States -- Periodicals; Advertising, marketing and public relations. -- galestne; Mass communications. -- galestne; Advertising, marketing and public relationsMass communications; MAG (Magazine/Journal) -- galestne.

  
     
Relevance: 22.16%
 
     
 
         
         
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