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Your search for [subject]Advertising Research returned 26 records. |
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Advertising in the broadcast media.
by Heighton, Elizabeth J.; Belmont, Calif.: Wadsworth Pub. Co., 1976.
Subject: Broadcast advertising; Advertising media planning; Advertising -- Research; Advertising -- Social aspects.
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Emotion in advertising : theoretical and practical explorations.
New York: Quoron Books, 1990.
Subject: Advertising -- Psychological aspects; Advertising -- Research; Human information processing -- Research.
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Advertising research : theory and practice.
by Davis, Joel, 1950-; Upper Saddle River, NJ: Prentice Hall, 1997.
Subject: Advertising -- Research; Advertising -- Research -- United States.
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Advertising research : theory and practice.
by Davis, Joel, 1950-; Upper Saddle River, NJ: Prentice Hall, 1997.
Subject: Advertising -- Research; Advertising -- Research -- United States.
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Advertising psychology and research :.
New York: McGraw-Hill, 1950.
Subject: Advertising -- Psychological aspects; Advertising research.
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Evaluating media.
by Wolfe, Harry Deane, 1901-; New York: National Industrial Conference Board, 1966.
Subject: Advertising research; Advertising media planning.
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Measuring advertising effectiveness.
by Lucas, Darrell Blaine, 1902-; New York: McGraw-Hill, 1963.
Subject: Advertising -- Research; Advertising media planning.
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Using qualitative research in advertising : strategies, techniques, and applications.
Thousand Oaks, Calif.: Sage, 2002.
Subject: Advertising -- Research; Marketing research -- Methodology; Qualitative research.
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Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association.
by Bogart, Leo, ed.; Chicago: American Marketing Association, 1966.
Subject: Advertising research; Advertising--Psychological aspects--Addresses, essays, lectures; I. Bauer, Raymond Augustine, 1916-; II. American Marketing Association. Media Reseach Committee; III. Title.
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Assessing the effectiveness of advertising.
by Lovell, Mark, 1934-; London: Business Books, 1975.
Subject: Advertising -- Research; Advertising campaigns.
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