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  Search result  Your search for [subject]Advertising -- Research -- United States returned 4 records.  
 
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  Book Effective frequency : the relationship between frequency and advertising effectiveness.

by Naples, Michael J.; New York: Association of National Advertisers, 1979.

Subject: Advertising media planning -- United States; Advertising -- Effective frequency -- United States; Advertising -- Research -- United States.

  
     
Relevance: 20.76%
 
     
  Book Strategic advertising : a practitioner's handbook.

by Corstjens, Judith; Oxford, [Eng.]: Heinemann Professional, 1990.

Subject: Advertising -- United States; Advertising -- Research -- United States; Strategic planning.

  
     
Relevance: 18.55%
 
     
  Book Advertising research : theory and practice.

by Davis, Joel, 1950-; Upper Saddle River, NJ: Prentice Hall, 1997.

Subject: Advertising -- Research; Advertising -- Research -- United States.

  
     
Relevance: 18.00%
 
     
  Book Advertising research : theory and practice.

by Davis, Joel, 1950-; Upper Saddle River, NJ: Prentice Hall, 1997.

Subject: Advertising -- Research; Advertising -- Research -- United States.

  
     
Relevance: 18.00%
 
     
 
         
         
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