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Advertising -- Decision making
returned
1
record.
Promotion : analysis, creativity, and strategy
.
by
Dommermuth, William P.
; Boston: PWS-Kent Pub. Co., 1989.
Subject:
Marketing
;
Marketing -- Decision making
;
Consumers
;
Consumers -- Decision making
;
Sales promotion
;
Sales promotion -- Decision making
;
Advertising
;
Advertising -- Decision making
.
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