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Advertising -- Cigarettes -- Germany (West)
returned
1
record.
On the determination of advertising effectiveness : an empirical study of the German cigarette market
.
by
Reuijl, Jan C.
; Boston: Kluwer-Nijhoff Pub., 1982.
Subject:
Advertising -- Cigarettes -- Germany (West)
;
Advertising
;
Cigarette industry -- Germany (West)
;
Industrial concentration
.
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