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Your search for [author]Zaltman, Gerald. returned 10 records. |
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Innovations and organizations.
by Zaltman, Gerald; New York: Wiley, 1973.
Subject: Organizational change; Diffusion of innovations.
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Diplomatic educational change : models, strategies, tactics, and management.
by Zaltman, Gerald.; N.Y.: Free Press, 1977.
Subject: Educational planning. -- United States; Educational change - United States; School management and organization - United States.
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Creating social change.
by Zaltman, Gerald; New York: Holt, Rinehart, and Winston, 1972.
Subject: Social change; United States -- Social conditions -- 1945-.
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Strategies for planned change.
by Zaltman, Gerald; New York: Wiley, 1977.
Subject: Social change; Diffusion of innovations; Organizational change; Planning.
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Processes and phenomena of social change.
by Zaltman, Gerald; New York: Wiley, 1973.
Subject: Social change; Diffusion of innovations.
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How customers think : essential insights into the mind of the market.
by Zaltman, Gerald; Boston: Harvard Business School Press, 2003.
Subject: Consumer behavior -- Psychological aspects; Consumers -- Psychology; Marketing -- Pscyhological aspects; Creative thinking.
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Marketing : contributions from the behavioral sciences.
by Zaltman, Gerald.; New York: Harcourt, 1965.
Subject: Marketing.
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Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.
by Zaltman, Gerald; New York: Wiley, 1979.
Subject: Consumers; I. Wallendorf, Melanie, joint auth; II. Title.
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Management principles for nonprofit agencies and organizations.
New York: AMACOM, 1979.
Subject: Nonprofit organizations -- United States -- Management.
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Marketing : contributions from the behavioral sciences.
by Zaltman, Gerald.; New York: Harcourt Brace, 1965.
Subject: Marketing.
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