Search Results       Your search for [author]Wiersema, Fred returned 1 record.           The new market leaders: who's winning and how in the battle for customers. by Wiersema, Fred; New York: Free Press, 2001. Subject: Customer relations -- Longitudinal studies; Consumer's preferences -- Longitudinal studies; Consumer's attitudes -- Longitudinal studies; Marketing -- Planning.          Add to Book Cart Relevance: 18.26%