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Surmanek, Jim.
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Advertising media A to Z : the definitive resource for media planning, buying, and research
.
by
Surmanek, Jim
; New York: McGraw-Hill, 2004.
Subject:
Advertising media planning -- Dictionaries
.
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Relevance: 19.53%
Media planning : a practical guide
.
by
Surmanek, Jim.
; Lincolnwood, Ill.: NTC Business Books, 1985.
Subject:
Advertising media planning
.
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Introduction to advertising media : research, planning, and buying
.
by
Surmanek, Jim
; Lincolnwood, Ill.: NTC Business Books, 1993.
Subject:
Advertising media planning
.
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Relevance: 19.53%
Media planning : a practical guide
.
by
Surmanek, Jim.
; Lincolnwood, Ill.: NTC Business Books, 1995.
Subject:
Advertising media planning -- United States
.
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Relevance: 19.53%
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