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Sheth, Jagdish N.
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Marketing theory : evolution and evaluation
.
by
Sheth, Jagdish N.
; New York: Wiley, 1988.
Subject:
Marketing
.
Add to Book Cart
Relevance: 26.69%
Marketing theory evolution and evaluation
.
by
Sheth, Jagdish N.
; New York: Wiley, 1988.
Subject:
Marketing
.
Add to Book Cart
Relevance: 25.99%
Customer behavior : consumer behavior and beyond
.
by
Sheth, Jagdish N.
; Fort Worth: The Dryden Press, 1999.
Subject:
Consumer behavior
;
Marketing
.
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Relevance: 25.99%
Global organizational theory perspectives
.
by
Sheth, Jagdish N.
; Cincinnati: South-Western, 1990.
Subject:
Organization
;
Management
.
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Relevance: 24.28%
Models of buyer behavior : conceptual, quantitative, and empirical
.
by
Sheth, Jagdish N.
; New York: Harper & Row, 1974.
Subject:
Consumers--Addresses, essays, lectures
;
Consumers--Mathematical models--Addresses, essays, lectures
;
I. Title
;
Market segmentation--Addresses, essays, lectures
.
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Relevance: 19.75%
Handbook of relationship marketing
.
Thousand Oaks, Calif.: Sage, 2000.
Subject:
Relationship marketing
.
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Relevance: 19.31%
Global accounting perspectives
.
Cincinnati, Ohio : South-Western Publishing: 1989.
Subject:
Managerial accounting
;
Accounting -- Standards
.
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Relevance: 19.31%
Marketing analysis for societal problems
.
Urbana: University of Illinois, 1974.
Subject:
Marketing -- Social aspects -- Congresses
;
Marketing -- Congresses
.
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Relevance: 19.31%
Consumer and industrial buying behavior
.
New York: North-Holland, 1977.
Subject:
Consumers -- Addresses, essays, lectures
;
Motivation research (Marketing) -- Addresses, essays, lectures
;
Purchasing -- Addresses, essays, lectures
.
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Relevance: 18.90%
The theory of buyer behavior
.
by
Howard, John A.
; New York: Wiley, 1969.
Subject:
Consumers
.
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Relevance: 14.34%
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