Search Results       Your search for [author]Rodgers, F. G., (Francis G.) returned 1 record.           The IBM way : insights into the world's most successful marketing organization. by Rodgers, F. G., (Francis G.); New York: Harper & Row, 1986. Subject: International Business Machines Corporation; Computers -- Marketing -- Case studies; Electronic office machines -- Marketing -- Case studies.          Add to Book Cart Relevance: 18.56%