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  Search result  Your search for [author]Percy, Larry returned 6 records.  
 
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  Book Advertising strategy : a communication theory approach.

by Percy, Larry; New York: Praeger, 1980.

Subject: Advertising; Advertising media planning.

  
     
Relevance: 17.80%
 
     
  Book Strategies for implementing integrated marketing communications.

by Percy, Larry.; Lincolnwood, Ill.: NTC Business Books, 1997.

Subject: Communication in marketing.

  
     
Relevance: 14.47%
 
     
  Book Strategies for implementing integrated marketing communications.

by Percy, Larry; Chicago: American Marketing Association, 1997.

Subject: Communication in marketing.

  
     
Relevance: 14.47%
 
     
  Book Advertising and promotion management.

by Rossiter, John R.; Manila: National Book Store, 1987.

Subject: Advertising; Sales promotion.

  
     
Relevance: 10.51%
 
     
  Book Advertising and promotion management.

by Rossiter, John R.; New York: McGraw-Hill, 1987.

Subject: Advertising; Sales promotion.

  
     
Relevance: 10.51%
 
     
  Book Advertising communications & promotion management.

by Rossiter, John R.; Boston, Mass.: Irwin McGraw-Hill, 1997.

Subject: Advertising; Communication in marketing; Sales promotions.

  
     
Relevance: 10.51%
 
     
 
         
         
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