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  Search result  Your search for [author]Patti, Charles H. returned 4 records.  
 
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  Book Business to business advertising : a marketing management approach.

by Patti, Charles H.; Lincolnwood, Ill.: NTC Business Books, 1991.

Subject: Advertising, Industrial; Industrial marketing -- Management.

  
     
Relevance: 18.95%
 
     
  Book Advertising management : cases and concepts.

by Patti, Charles H.; Columbus, Ohio: Grid, 1978.

Subject: Advertising -- Management; Advertising -- Management -- Case studies.

  
     
Relevance: 17.70%
 
     
  Book Cases in advertising and promotion management.

by Patti, Charles H.; New York: Wiley, 1983.

Subject: Advertising -- Case studies; Sales promotion -- Case studies.

  
     
Relevance: 17.70%
 
     
  Book The making of effective advertising.

by Patti, Charles H.; Englewood Cliffs, N.J.: Prentice-Hall, 1990.

Subject: Advertising copy; Advertising.

  
     
Relevance: 14.39%
 
     
 
         
         
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