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  Search result  Your search for [author]Mooij, Marieke K. de returned 4 records.  
 
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  Book Advertising wordwide : a concepts, theories and practice of international, multinational and global advertising.

by Mooij, Marieke K. de; New York: Prentice Hall, 1991.

Subject: Advertising; Advertising media planning; Advertising, Comparison.

  
     
Relevance: 31.68%
 
     
  Book Advertising worldwide : concepts, theories and practice of international, multinational and global advertising.

by Mooij, Marieke K. de; New York: Prentice Hall, 1994.

Subject: Advertising; Advertising media planning; Advertising, Comparison.

  
     
Relevance: 27.08%
 
     
  Book Global marketing and advertising : understanding cultural paradoxes.

by Mooij, Marieke K. de, 1943-; Thousand Oaks, Calif.: Sage, 2005.

Subject: Target marketing -- Cross-cultural studies; Advertising -- Cross-cultural studies; Consumer behavior -- Cross-cultural studies.

  
     
Relevance: 26.78%
 
     
  Book Consumer behavior and culture : consequences for global marketing and advertising.

by Mooij, Marieke K. de, 1943-; Thousand Oaks, Calif.: Sage, 2004.

Subject: Consumer behavior -- Cross-cultural studies; Consumers -- Psychology; Marketing.

  
     
Relevance: 26.78%
 
     
 
         
         
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