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Your search for [author]McDonald, Malcolm. returned 25 records. |
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Marketing plans : how to prepare them, how to use them.
by McDonald, Malcolm; Oxford: Butterworth, 1995.
Subject: Marketing -- Management; Marketing -- Planning.
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Marketing plans : how to prepare them, how to use them.
by McDonald, Malcolm; Oxford: Butterworth, 1999.
Subject: Marketing -- Management; Marketing -- Planning.
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Key customers : how to manage them profitably.
by McDonald, Malcolm; Oxford: Butterworth Heinemann, 2000.
Subject: Selling -- Key accounts; Marketing -- Key accounts; Customer services.
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Selling products and services : a pictorial guide.
by McDonald, Malcolm H. B.; Oxford: Butterworth Heinemann, 1991.
Subject: Selling -- Comic books, strips, etc.
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Selling products and services _ Pocket guide to selling products and services _ Pocket guide to selling.
by McDonald, Malcolm.; Boston: Butterworth-Heinemann, 1995.
Subject: Selling -- Comic books, strips, etc; Selling. -- Caricatures and cartoons; Marketing. -- Caricatures and cartoons.
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Marketing due diligence : reconnecting strategy to share price.
by McDonald, Malcolm; Amsterdam: Elsevier, 2007.
Subject: Corporations -- Valuation; Corporations -- Investor relations; Stocks -- Marketing; Stocks -- Prices; Economic value added; Risk assessment.
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Marketing planning for services.
by McDonald, Malcolm; Oxford: Butterworth-Heinemann, 1996.
Subject: Service industries -- Marketing; Service industries -- Planning.
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Marketing plans that work : targeting growth and profitability.
by McDonald, Malcolm.; Boston: Butterworth-Heinemann, 1997.
Subject: Marketing -- Planning.
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How to sell a service : guidelines for effective selling in a service business.
by McDonald, Malcolm H.B.; Jordan Hill, Oxford: Heinemann Professional Publication, 1988.
Subject: Selling; Service industries.
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The marketing plan : a pictorial guide for managers.
by McDonald, Malcolm H.B.; London: Heineman, 1987.
Subject: Marketing -- anagement.
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