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Lancaster, Geoffrey
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The marketing primer : key issues and topics explained
.
by
Lancaster, Geoffrey
; Oxford: Published on behalf of the Institute of Marketing [by] Heinemann Professional Pub., 1988.
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Relevance: 19.09%
Marketing
.
by
Lancaster, Geoffrey.
; Oxford: Butterworth Heinemann, 1995.
Subject:
Marketing
.
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Relevance: 19.09%
Essentials of marketing : text and cases
.
by
Lancaster, Geoffrey
; London: MacGraw-Hill, 1999.
Subject:
Marketing
;
Marketing -- Case studies
.
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Marketing
.
by
Lancaster, Geoffrey, 1938-
; New York: Palgrave Macmillan, 2004.
Subject:
Marketing
;
Internet marketing
.
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Relevance: 17.96%
Essentials of marketing : text and cases
.
by
Lancaster, Geoffrey
; London: McGraw-Hill, 1988.
Subject:
Marketing
;
Marketing -- Case studies
.
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Relevance: 15.53%
Sales technique and management
.
by
Lancaster, Geoffrey
; Estover, PL.: Macdonald & Evans, 1985.
Subject:
Sales management
.
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Relevance: 15.53%
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