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Koschnick, Wolfgang J., 1942-
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Standard dictionary of advertising, mass media, and marketing, English-German
.
by
Koschnick, Wolfgang J., 1942-
; Berlin: W. de Gruyter, 1983.
Subject:
Advertising -- Dictionaries
;
English language -- Dictionaries -- German
;
Marketing -- Dictionaries
;
Mass media -- Dictionaries
.
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Relevance: 25.47%
Dictionary of social and market research
.
by
Koschnick, Wolfgang J., 1942-
; New York: John Wiley, 1996.
Subject:
Marketing research -- Dictionaries
;
Social sciences -- Research -- Dictionaries
.
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Relevance: 25.47%
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