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  Search result  Your search for [author]Katz, Helen E. returned 3 records.  
 
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  Book The media handbook : a complete guide to advertising media selection, planning, research, and buying.

by Katz, Helen E.; Mahwah, N.J.: Lawrence Erlbaum Associates, 2007.

Subject: Advertising media planning; Mass media and business; Marketing channels.

  
     
Relevance: 14.22%
 
     
  Book The media handbook.

by Katz, Helen E.; Lincolnwood, Ill.: NTC Business Books, 1995.

Subject: Advertising media planning; Mass media and business; Marketing channels.

  
     
Relevance: 14.22%
 
     
  Book Advertising principles : choice, challenge, change.

by Vanden Bergh, Bruce G.; Lincolnwood, Ill.: NTC Business Books, 1999.

Subject: Advertising.

  
     
Relevance: 9.71%
 
     
 
         
         
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