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  Search result  Your search for [author]Kapferer, Jean-Noel. returned 3 records.  
 
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  Book Strategic brand management : new approaches to creating and evaluating brand equity.

by Kapferer, Jean-Noel.; New York: Free Press, 1992.

Subject: Brand name products -- Management.

  
     
Relevance: 29.47%
 
     
  Book The new strategic brand management : creating and sustaining brand equity long term.

by Kapferer, Jean-Noel; London: Kogan Page, 2008.

Subject: Brand name products -- Management.

  
     
Relevance: 25.19%
 
     
  Book Strategic brand management : new approaches to creating and evaluating brand equity.

by Kapferer, Jean-Noel.; London: Kogan Page, 1995.

Subject: Product management; Product life cycle.

  
     
Relevance: 25.19%
 
     
 
         
         
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