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Jefkins, Frank William
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Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
.
by
Jefkins, Frank William
; [Aylesbury]: Intertext, 1973.
Subject:
Advertising -- Dict
;
Communication -- Dict
;
Marketing -- Dict
.
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Relevance: 20.09%
International dictionary of marketing and communication
.
by
Jefkins, Frank William.
; Glasgon: Blackie, 1987.
Subject:
Marketing -- Dictionaries
.
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Relevance: 20.09%
Dictionary of marketing and public relations
.
by
Jefkins, Frank William.
; London: International textbook, 1983.
Subject:
Marketing -- Dictionaries
.
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Advertising today
.
by
Jefkins, Frank William.
; [S.l.]: Int. Textbook, 1977.
Subject:
Advertising
.
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Planned press and public relations
.
by
Jefkins, Frank William.
; [S.l.]: Int. Textbook, 1977.
Subject:
Public relations
;
Publicity
.
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Relevance: 20.09%
Advertising today
.
by
Jefkins, Frank William
; London: International Textbook Co., 1976.
Subject:
Advertising
.
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Advertisement writing
.
by
Jefkins, Frank William
; Plymouth: Macdonald and Evans, 1976.
Subject:
Advertising copy
.
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Introduction to marketing, advertising and public relations
.
by
Jefkins, Frank William
; London,: Macmillan, 1982.
Subject:
Marketing
;
Advertising
;
Public relations
.
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Relevance: 20.09%
Public relations for marketing management
.
by
Jefkins, Frank William
; London: Macmillan, 1983.
Subject:
Public relations -- Marketing -- Management
.
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Public relations in world marketing
.
by
Jefkins, Frank William
; London: Lockwood, 1966.
Subject:
Public relations
;
Publicity
.
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Relevance: 20.09%
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