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Clow, Kenneth E.
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Integrated advertising, promotion, and marketing communications
.
by
Clow, Kenneth E.
; Upper Saddle River, N.J.: Prentice Hall, 2002.
Subject:
Communication in marketing
;
Advertising
.
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Relevance: 21.18%
Concise encyclopedia of advertising
.
by
Clow, Kenneth E.
; New York: Best Business Books : The Haworth Reference Press, 2005.
Subject:
Advertising -- Encyclopedias
.
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Relevance: 21.18%
Services marketing
.
by
Kurtz, David L.
; New York, NY: J. Wiley & Sons, 1998.
Subject:
Service industries -- Marketing
;
Customer services
.
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Relevance: 12.51%
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