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Bodian, Nat G.
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Bodian's publishing desk reference : a comprehensive dictionary of practices and techniques for book and journal marketing and bookselling
.
by
Bodian, Nat G.
; Phoenix, Ariz.: Oryx, 1988.
Subject:
Book industries and trade--Dictionaries
;
Booksellers and bookselling--Dictionaries
;
Books--Marketing--Dictionaries
;
Periodicals, Publishing of--Dictionaries
;
Publishers and publishing--Dictionaries
.
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Relevance: 22.66%
How to choose a winning title : a guide for writers, editors, and publishers
.
by
Bodian, Nat G., 1921-
; Phoenix, Ariz: Oryx Press, 1989.
Subject:
Titles of books
;
Publishers and publishing
.
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Relevance: 22.41%
Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals
.
by
Bodian, Nat G., 1921-
; Philadelphia, Pa.: ISI Press, 1984.
Subject:
Scholarly publishing -- Handbooks, manuals, etc
;
Books -- Marketing -- Handbooks, manuals, etc
;
Advertising copy -- Handbooks, manuals, etc
;
Scholarly periodicals -- Marketing -- Handbooks, manuals, etc
;
Periodicals -- Marketing -- Handbooks, manuals, etc
.
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Relevance: 22.41%
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